Alumni Hall
Drive Michigan State and Alabama students to Alumni Hall's stores and storefront.
Our creators filmed try-ons and store walkthroughs at Alumni Hall, then shared them on TikTok, Instagram and in private student group chats.
86,539 views across Alabama and MSU, 1,036 clicks to the storefront from a single Instagram story, and 2,503 students reached directly in group chats.
From the campaign
