The workMecha Noodle Bar

Mecha Noodle Bar logo

MechaNoodle Bar

2,500 free bobas. Two campuses. One very long line.

Campuses
Boston College + BU
City
Boston, MA
Program
Campus activations + TikTok
Channels
On campus, TikTok, student groups
Inside Mecha Noodle BarMecha Noodle Bar
2,500free drinks given away
2campuses activated

The brief

Get Boston College and BU students through Mecha Noodle Bar's door.

Free bobaOn a card designed and printed by Grad Media

What our students did

We gave students free boba through on-campus activations and TikTok, reaching them in dorms and off campus alike. We designed and printed the free boba card, and students shared the offer in their own BC groups.

  • Designed and printed a free boba card
  • On-campus activations at BC and BU
  • TikTok and student group shares

What happened

2,500 free drinks went out across two campuses, sending students straight to Mecha's door.

From the campaign

The free boba card we designed and printed
The free boba card we designed and printed
Students sharing the offer in BC groups
Students sharing the offer in BC groups
Mecha Noodle Bar
Mecha Noodle Bar