Jeopardy!Bar League

The brief

Get University of Washington students to know about Jeopardy! Bar League, and want to play.

What our students did

Four Campus Connect ambassadors from UW went to Moss Bay Hall to play Jeopardy! Bar League themselves. They brought the energy and the friendly competition, posted before and after the event, and we boosted the content to students nearby.

• Pre-event post: 4,588 views, 294 likes
• Post-event post: 5,018 views, 312 likes, 11 comments
• Stories: 3,943 views
• Boosting targeted the student demographic by location

What happened

With over 29,000 students reached, strong engagement on every piece of content and ambassadors who genuinely enjoyed the night, the campaign built awareness of the league in a fun, authentic way.