The workLabel Swap

Label Swap logo

LabelSwap

A resale haul, five Tampa creators and one code: Connect.

Campus
University of Tampa
City
Tampa, FL
Program
Campus Connect
Channels
Instagram + TikTok
Label Swap
58,920Instagram audience
159.5kTikTok audience
3,477likes
5.99%Instagram engagement rate

The brief

Promote Label Swap, a Tampa store for buying and selling gently used clothing, to University of Tampa students on Instagram and TikTok.

Code "Connect" = 10% offIn store or online

What our students did

Five student creators shopped Label Swap, styled their finds and posted try-ons, outfit posts and Stories. Every post carried the same student offer.

  • 5 ambassadors with 3k to 13.5k Instagram followers
  • TikTok creators with 74.6k and 84.9k followers
  • Feed posts, Stories and TikToks, all with the code

What happened

The campaign put Label Swap in front of a combined 58,920 Instagram followers and 159.5k on TikTok, with 3,477 likes and a 5.99% engagement rate on Instagram.

“Use code Connect in store or online for 10% off your total purchase.”
From the Label Swap campaign wrap

Top student ambassadors

Kayla3.5k followers1,188 likes · 2,042 views
Haylee3.9k followers · 84.9k on TikTok874 likes · 2,189 TikTok views
Cintry10.8k followers564 likes · 2,037 views
Ashley3.2k followers · 74.6k on TikTok465 likes · 1,352 TikTok views
Cameron13.5k followers386 likes · 775 views

From the campaign

Beach-ready finds
Beach-ready finds
Summer outfit, styled
Summer outfit, styled
Label Swap campaign photo

Stories & reels

In-store try-on
In-store try-on
10% off with code Connect
10% off with code Connect
Buy or sell
Buy or sell
Do you like thrift stores?
Do you like thrift stores?
The storefront
The storefront