The workPranify Yoga

Pranify Yoga logo

PranifyYoga

Making a studio's new name feel like an invite to UW students.

Campus
University of Washington
City
Seattle, WA
Client
Pranify Yoga, formerly Modo Yoga Seattle
Channels
Instagram + Reels
Pranify Yoga
2,860likes and comments
14,643local student audience
3,405Reel reach
34%total engagement rate

The brief

Build general awareness of Pranify Yoga Seattle (formerly Modo Yoga) and get University of Washington students to use a student offer.

$111/mo Live Vital membershipUsually $135. Includes a monthly guest pass and 15% off retail and workshops. Student drop-in: $20 instead of $27.

What our students did

Our UW ambassadors took classes at both Modo Yoga and Pranify Yoga and used their own networks and talents to make each post and Reel feel personal. Then they invited their student followers to come try it.

  • In-studio Reels and posts
  • Visits to both the Modo Yoga and Pranify Yoga studios
  • Every post carried the student pricing

What happened

A hyper-local audience of 14,643, solidly inside the UW community, with 2,860 likes and comments and a 34% total engagement rate.

“Our team used their internal networks and talents to make each post and reel come to life.”
From the Pranify Yoga campaign wrap

From the campaign

Outside Modo Yoga Seattle
Outside Modo Yoga Seattle
The Pranify tote
The Pranify tote
At the new Pranify studio
At the new Pranify studio
The retail wall
The retail wall
Student pricing on the board
Student pricing on the board
The lobby
The lobby
Pranify Yoga campaign photo